How to Promote a Business

Tips on How to Promote a Business Online
Promoting a business via the Internet can be a cost effective technique, provided the product is known to have a good online market. In other words, consumers prefer buying the product online rather than visiting a store for making the purchase. The products that have the potential to generate online sales are as follows: books, music, electronic goods and software. Of these, books, music and movies have a market share of 34% while software has a market share of 30%. Electronic goods also have a substantial share of 14%. In fact, once we have determined that the products, that the company is producing, have a good online market, the question of how to promote a business locally on the Internet assumes a great deal of significance.

How to Promote a Business Through Pay Per Click Advertising?
Promoting a business through pay per click advertising is also known as affiliate marketing. It is the process of driving traffic to a business' website by placing an advertisement in a website that generates high traffic. The host (website) is paid a commission for actual conversions that are measured in terms of clicks. Cost per action (CPA) or clicks that result in driving traffic to a business' website have a high probability of getting converted to revenue provided the host and the business are not producing substitute goods. Again, from the perspective of ensuring the visibility of the host, the business (affiliate) should provide text links rather than graphic links since the former is ranked higher by search engine optimizers. Greater host visibility would mean greater chances of the affiliate getting noticed.

How to Promote a Business Using Social Media?
Social networking is one of the most effective ways of promoting a business since it forms the basis for establishing a symbiotic relationship between like minded people. Social networking helps people connect with each other by allowing them to create an interesting profile that draws the viewer's attention. The section that is dedicated to the user profile can be used to promote one's business by providing links to the company's website and blogs and mentioning the products that the business intends to promote. Starting a group and joining other groups and expanding the chain of interdependency can be a wonderful way of promoting one's business. In addition to social networking, social bookmarking is another useful tool to promote a business.

How to Promote a Business Through Social Bookmarking? Identifying a social bookmarking site, that is appropriate for business marketing, is the first step in social bookmarking. The next step is creating a free account on the chosen website and posting links to the company's or the business' website. People have the option of posting links privately or publicly. In the former case, the links to the website are only shown to designated users.

How to Promote a Business Through Press Release?
A good press release begins with a compelling title that enthuses the reader to continue perusing. Search engine optimization ensures that the writer includes the necessary keywords and models the content accordingly. A press release with a maximum of 500 words is desirable although this does not mean that the writer should compromise on the quality of information. The news of the launch of the product, the relevant details about earlier editions, subsequent improvements and company information make a good read. The concluding paragraphs should definitely provide additional references and links that may be useful to the potential consumer. Company details like contact information, the goals and objectives should also be included to give the consumer a fair understanding of company ideals.

As mentioned earlier, the marketing strategy, that is adopted by a firm, would be contingent on the scope of the market for the product. People selling perishables should focus on marketing these using the local newspaper or by handing out fliers, since these methods of promotion have a greater chance of yielding results as compared to Internet marketing.

By Aparna Iyer

careers, Jobs Indonesia, Indonesia Vacancy

 

Business Promotional Items

It is quite well known that in business it is important to create lasting impressions. Business promotional items, or gifts, can be a great way of making that long lasting impact on your customers, both current as well as prospective ones, and business associates. For example, a suitable corporate gift has the ability of enhancing a business relationship by generating goodwill. Most businesses give these corporate giveaways in recognition of the contribution made towards their business’ growth. Employees and partners can also be given these business promotional products as a token of appreciation, which also helps in promoting better results in business.

Give a Business Promotional Item that is Durable

However, choosing the right kind of business promotional item can often be a difficult task. Creativity, quality, and the ability of enhancing your business’ image should be the primary factors in your business promotional gifting strategy. Thus, when deciding on a business promotional product, you need to think about how it will portray the distinctiveness of your business, while also making the recipient pleased with it, so that it reminds them of your product and company. Thus, a two-pronged strategy has to be employed for a business promotional item to work: choosing a gift that reiterates your company’s image, while it also panders to your recipient’s tastes. This involves finding out about your recipient’s likes and dislikes. And since the business promotional item is going to be something that is representative of your product or company, it is essential to see to it that it is a quality product. If the gift you give falls apart or deteriorates in a few days, it tells your customers that quality is not high in your priorities. Hence, gift something that is durable.

Use Creativity when Choosing a Business Promotional Product

Another important factor to take into consideration while choosing a business promotional item is creativity. Avoid giving something that everybody else is, or your gift will be lost in the crowd. Instead, find business promotional products that show your recipient your creativity and innovativeness. For example, if your company deals with technological products, you could give small electronic giveaways that not only reflect your company, but also can be useful for the recipient. Every time your recipient uses your gift in front of others, it advertises your company.

All of us are quite aware of how much curiosity and attention an interesting gift item can stimulate. Other people often do notice interesting gift items. The gift is often examined, along with questions about it and the company that gave it. This can result in introductory opportunities, a discussion about your company and products, and the starting point of creating new clients. Thus, a little extra care and thought in selecting a business promotional item can help to promote your business quite substantially. Apart from generating goodwill, a thoughtful and unique gift also establishes loyalty towards your company.

Business Promotional Items need not be Expensive

While it is indeed true that some business promotional gift ideas are more successful than others, it does not have to entail a whole lot of expense. You can also choose a simple and inexpensive gift that stays within the parameters of the broad theme you have in mind, which delivers your company’s slogan or message, and is enhanced with effective packaging, text and colors. By using creativity and concentrating on the message being projected, along with the implication of the overall significance of a product, the simplest of business promotional items can accomplish its role of promoting your business or product.

However, also keep in mind, cutting down the cost should not be the sole factor. Giving a business promotional product that is obviously cheap can have a very negative impact. In fact, in order to maintain the reputation and image of your company, it is better not to give a gift at all, rather than giving one that is not appreciated because of its cheapness. Remember, a negative impact is also remembered for a long time.

Use Intuition when Choosing a Business Promotional Product

Basically, you will have to use intuition in a large measure to decide on your business promotional product, for there is no such thing as the perfect gift item. Your gift can either be high end or flashy, as long as it serves its marketing purposes. It could be top quality products like a deluxe golf set or a super sophisticated gold plated desk set, or conversely, even simple items like digital calendars or planners or digital photo frames can be equally effective. There are innumerable sites on the Internet that feature innumerable types of business promotional products, which you can choose from according to your budget and aesthetics. Of course, it goes without saying that whatever you choose as your business promotional product, it should be engraved with your company’s logo and slogan.

Whether you want to enhance the brand image of your company, generate interest and awareness in your products, build strong relationships in business, or display appreciation towards your employees, giving the appropriate kind of business promotional item is the right way to go about it.

By Rita Putatunda

careers, Jobs Indonesia, Indonesia Vacancy

 

Working Towards Getting a Promotion

For the professional employee, receiving a raise or promotion in their career is often a top priority. Here are a few tips to help you reach that goal faster.

Get Onboard with an "In it to Win it" Attitude

Learn all there is to know about the company, your position and positions that are higher than yours. Learn the ropes quickly, but never act as if you know everything. Be open to learning whatever is being taught to you. It will all benefit your career later on.

Improve Yourself

The skills you have now may have gotten you the job, but they won't get you a raise or promotion. As your company grows, so should you. If possible, take courses that relate to your career, acquire new skills and stay on top of changes in the company or field.

Show Interest in the Open Position

Don't simply sit back and hope your boss chooses to promote you. Make your interest in open position apparent by asking questions about it and the qualifications required.

Show Initiative

Leadership skills as well as an ability to take directions are especially important in higher level career positions. Attempt to handle situations on your own before asking your boss for help. Volunteer to take on tasks, even if you aren't fully knowledgeable. Take the opportunity to show your employer you are easily trained and fully capable.

Be a Friend

Be personable, attitude goes a very long way. Being friendly to everyone in your workplace gives you a great advantage. Shooting down coworker's ideas, displaying jealousy of their positions or skills and participating in gossip will only knock you off the career ladder, not help you climb it. Being cordial and helpful will get you noticed and can also display leadership skills while building good relationships with coworkers. This will make for an easier transition from fellow coworker to boss, when you get a promotion. They'll want to listen to and help you because you are likable. Focus on making yourself look good as opposed to making others look bad.

Be in Good Standing

Determine your chances of getting a promotion at your job by evaluating your job performance. Most places of employment give annual, if not more frequent, performance reports. Most importantly, ask yourself how you feel you measure up to company standards for your position. Chances are, if you feel as though there are areas you can improve in, you're right. Focus on being better in your current position every day.

Create a Position

Promotions result when there is a need to fill a position. Without an open position, there is no advancement. If you can make a good case and show your company that there is a need for a specific area to be filled, explain how the creation of the position would benefit the company, and finally, let it be known that you are just the individual to handle the position, you could create a position to be promoted to. Explain how your skills and experience would help you to provide superb service in the position, were it created. Your boss will see that you are dedicated to the well being and growth of the company and appreciate it. They'll also see your leadership and creativeness shine!.

Remember that attitude, ambition and how much you give to your career and company is what will help you get a promotion. Good luck in your professional endeavors!

By Elizabeth Martinez

careers, Jobs Indonesia, Indonesia Vacancy